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Crowning Achievement

Tamarack: The Best of West Virginia
Spring/Summer 2011
Crowning Achievement
Interstate exits are usually synonymous with Hampton Inns and Burger Kings, but not so at exit 45 off 1-77 outside Beckley, West Virginia. There, a red-crowned roof, designed to resemble a country quilt, is visible for miles. Named for the tamarack tree, a symbol of resilience and beauty, the 17-year-old Tamarack: The Best of West Virginia center both preserves and promotes West Virginia arts.

It all started 20 years ago, when state officials proposed the idea of showcasing authentic, local artwork to passing tourists in conjunction with rest stops in the area. After meeting with regional artisans, Tamarack became the first statewide collection of handmade crafts, arts and regional cuisine. The idea took hold and flourished — half a million visitors stop yearly, and revenue continues to grow. Spread over several acres, Tamarack houses a theater, artist studios and a food court — in addition to plenty of local retail. The Center is also home to a fine art gallery and a conference space.

Food is not an afterthought at Tamarack, either. The Greenbrier, West Virginia’s renowned resort, manages the dining area where Tamarack visitors choose from such local delicacies as smoked river trout, prime rib, homemade chocolate cake, fried green tomatoes and an extensive list of always-fresh side dishes.

Sunday afternoon visitors are treated to a free 2 p.m. arts performance — perhaps a poetry reading, a Gospel choir, improv, dance or a one-act play. Take a quick trip through the gallery to see glass blowing, oil painting or textile weaving in action before returning to the Interstate. Both travelers and residents benefit from Tamarack’s commitment to preserving West Virginia’s unique cultural treasures.